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Technology in Fashion Industry

Fashion is the art of dressing up according to the trend that is currently popular in society. It is a broad term inclusive of footwear, apparel and accessories.

Evolution of fashion industry
Until 19th century, clothing line was basically custom made according to the varying needs of an individual and dresses were made either at home or were sent out on an order to the local dressmaker or tailor.

Fashion industry emerged as an exclusive unit only with the rise in new technologies in the early 20th century.

All this led to mass production of clothes in standard sizes that could be sold out at fixed prizes. Following factors had a big role to play in the boom of fashion industry: Development of sewing machine that eased the task of stitching, and hence reduced the time put in completion of a fully stitched dress.

Rise of global capitalism Development of factory system of production.
Proliferation of retail outlets that provided ready to wear clothes.

Application of technology in fashion industry
Video taping and photography allow fashion designers to record their shows and send it to possible buyers as a work sample. It cuts down on the cost of arranging repetitive fashion shows to show case their line.

Fashion designers can't rely on historical data to form merchandising decisions that verify the commercial potential of a design, hence they require information or data on the trend that is currently settling itself down.

Many companies like Style hop are now using the concept of 'crowd sourcing' that gets them forward-looking and predictive analytics that dramatically improve their style picking capabilities. On line shopping has become possible with the help of new technology. People can sit back at home and browse through the various web sites offering products in all shapes, sizes and rates. This makes a shopper shop at his ease, in the comfort of his home and in most cases the delivery is made at home, within the stipulated time. More accurate measurement tools and personalized user profiles are being brought into use by on line retailers to reduce the cases of returns of defective or ill-fitting cases. Estomia based 'Fits me' is one such group that has provided a solution for ill-fitting returns with the development of a virtual fitting room that includes a shape -shifting robotic mannequin that takes down the customer's body measurements and mimics his shape so that he can see exactly how a particular clothing would fit him. It has been a huge success.

Also, companies like Amadesa are providing a set of solutions to encourage on line shopping through optimization of shopping cart to relevant product recommendation and end-to-end testing. It is helping on-line retailing to convert on-line window shoppers into actual paying customers. Digital technologies have entered various fashion brands that help in increasing efficiency, analyzing data and tracking components.

Impact of fashion industry on economy
Europe and America were the initial grounds of birth and growth of a standard fashion industry, but today it is an international and global industry, that contributes significantly to the nation's economy.

It is among the largest employers in the United states, and accounts for a significant share of world economic output.

Since clothing is often designed in one place/country, manufactured in another and sold all around the globe, its reach grips everybody under its influence.

The fashion industry is a multi level sector that involves step wise production:
  • First raw materials are procured. They may be fibers, textiles,leather or fur.
  • Production of fashion goods by designers, manufacturers, contractors.
  • Advertising and promoting
All these steps make use of modern technological tools starting with machines that stitch fabric, to tools of social media such as the computer technology to advertise the goods.

The past few years are a witness to the effects that technology can exercise over the world of fashion.

Last Updated on 11/3/2011